Centre for Entrepreneurship organised a workshop on ?How to discover a market for your idea/product? on January 30, 2018. The workshop was arranged specially for the students of Idea Lab; however, it was opened for others to attend. Mr Kaushik Awitkar facilitated this workshop.
In the session, he explained the cycle of innovation and encouraged students thinking creatively and come up with ideas which can be commercialised to generate revenue. He further explained the business model canvas for Facebook, Twitter, Uber, WhatsApp, and McDonald?s, etc. He described the Delta 4 theory to evaluate the market need for a new idea/product. Students were asked to prepare a business model canvas for their ideas. In this interactive session, the students discussed innovation, business model canvas and different features of design thinking.